Mobiserve Awards Raya International Services the Automation of its Operations & Maintenance Business Processes Using Oracle CRM Service Applications

Mobiserve, a Regional TelecomServices Provider, founded 1999 sped to the top to claim its position as one ofthe region's biggest and finest service providers. Operating today in Egypt,Pakistan, Algeria, UAE, KSA, East Africa, Morocco, Tunisia and Bangladesh, Mobiserveplans to standardize and improve its GSM Field Services, Operation andMaintenance, and Facility Management processes across the different countrieswhere it operates, seeking better cost and superior customer service levels.

Mobiserve currently maintains morethan 12,000 Telecom sites and switches across its existing footprint in theMiddle East, Africa, and South Asia.

Based on its strong track record inregional CRM implementation, Raya International Services was selected byMobiserve to unify its operations on one state-of-the-art platform; Oracle CRMService Applications. This CRM implementation will allow all Mobiserve branchesto draw information from the same source of data, improving its ability toefficiently service their customers worldwide.

In addition, implementing the CRMapplication will allow Mobiserve to efficiently keep a consistently thoroughdatabase of all their clients, bearing all their details and necessaryinformation. Not only that, but also the implemented solution will permit avaluable automation for an extremely complex, yet sensitive processing ofservice agreements and the correspondent actual service performance betweenMobiserve and its clients. Moreover, the solution will radically maximizeMobiserve’s ability for Flexible & Dynamic Dispatch and Management of allthe Field Service Operations across each country.

Mr. Yasser Aboul Magd, ChiefServices Officer of Mobiserve explained “Implementing Oracle’s CRM applicationwill provide us with a comprehensive database, providing valuable data analysisand a close eye on our clients. We chose Raya based on its outstanding trackrecord in similar implementations. We are pleased with Raya’s timely deliveryof the project and we intend to nurture a solid long-term partnership withthem.”

"We are committed to meetMobiserve’s goal for giving their customers better service through oursolutions," expressed Ahmed AbdelSattar, CEO, Raya International Services

Raya and Mobiserve, workhand-in-hand to go-live by Q4 2010.